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Taking Advantage of External Links?

We know you’re always working on your SEO. Optimizing the title tags and creating new content for search engines to crawl. Of course you’re doing all that. But, are you also working on increasing the...

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11 Paid Search Rules You Should ALWAYS Follow

Even though Paid Search advertising (also called “Pay Per Click” or “PPC”) has existed since February of 1998, the core fundamentals are still frequently overlooked. Here’s a list of 11 basic best...

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Social Media Integration With Traditional Search Influences SEO

Recently announced from both Bing and Google, all links within the Facebook and Twitter communities directly effect SEO ranking. This social SEO offers new insight for online marketers and social...

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Google Social Search Digs Even Deeper for Information

There have been some major adjustments to Google’s Social Search, that originally began in 2009. As part of this change, search results will now incorporate information pulled from Twitter, Flickr,...

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Searching, Socially!

When you last tried to decide on what movie to see this weekend, what factors did you take into consideration? Did you go to rottentomatoes.com to get critics’ reviews? Did you go to Facebook and ask...

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Social Media + Search Marketing + Online Media = Success

One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area...

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Frequently Mentioned On The Web New SERP Carousel

Google has rolled out a new feature which was referenced in mid-August by many sources by being Google’s next step in their quest for global knowledge. The feature which is shown below seems to be an...

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Clik here to view.

11 Paid Search Rules You Should ALWAYS Follow

Even though Paid Search advertising (also called “Pay Per Click” or “PPC”) has existed since February of 1998, the core fundamentals are still frequently overlooked. Here’s a list of 11 basic best...

View Article


Image may be NSFW.
Clik here to view.

Social Media Integration With Traditional Search Influences SEO

Recently announced from both Bing and Google, all links within the Facebook and Twitter communities directly effect SEO ranking. This social SEO offers new insight for online marketers and social media...

View Article


Image may be NSFW.
Clik here to view.

Google Social Search Digs Even Deeper for Information

There have been some major adjustments to Google’s Social Search, that originally began in 2009. As part of this change, search results will now incorporate information pulled from Twitter, Flickr, and...

View Article

Image may be NSFW.
Clik here to view.

Searching, Socially!

When you last tried to decide on what movie to see this weekend, what factors did you take into consideration? Did you go to rottentomatoes.com to get critics’ reviews? Did you go to Facebook and ask...

View Article

Social Media + Search Marketing + Online Media = Success

One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area...

View Article

Image may be NSFW.
Clik here to view.

Frequently Mentioned On The Web New SERP Carousel

Google has rolled out a new feature which was referenced in mid-August by many sources by being Google’s next step in their quest for global knowledge. The feature which is shown below seems to be an...

View Article


Image may be NSFW.
Clik here to view.

NEDMA Marketing Technology Summit 2013

Last Tuesday, October 1, 2013, the New England Direct Marketing Association (NEDMA) held its Marketing Technology Summit at the Boston Common Hotel & Conference Center. The conference focused on...

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Overdrive Releases Fall 2013 Social Media Map

Overdrive Interactive has recently updated our signature Social Media Map to present the most current snapshot of social in the digital space, including live links to more than 240 sites, apps and...

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Overdrive Updates Search Marketing Map

The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital marketing, including live links to more...

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Google Introduces “Google My Business”

Yesterday, June 11, 2014, Google launched its newest feature, called “Google My Business.” This suite of tools is essentially a re-launch of Google’s local listings product in the form of a unified...

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Overdrive Releases 2014 Search Marketing Map

The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital marketing, including live links to more...

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Overdrive Interactive’s “Digital Advertising Guide” for Sale on Amazon.com...

Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only...

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Search in 2014: A Year in Review

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we...

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